Teaching Information
- Which agencies do McDonald's use, and how would a different agency apply to work with McDonald's?
- How do McDonald's combat the negative media and bad press it receives?
- Who are the main suppliers/distributors for McDonald's U.K.?
- Why do you want to achieve long-term relationships with suppliers?
- How is McDonald's improving products and services, training employees and staying competitive?
- How does McDonald's attract and retain its customers?
- How do McDonald's communicate internally (i.e. with employees and stakeholders), externally (i.e. to press) and to its customers?
- What's McDonald's Mission Statement?
- Where is your main research and development centre?
- How much does McDonald's U.K. spend on advertising per campaign and what is their most common platform?
- Who are McDonald's suppliers?
- Can you share some information on McDonald's marketing policies?
- What are McDonald's short-term and long-term goals and objectives?
- Can you provide information on the McDonald's customer profile?
- Why is McDonald's called McDonald's?