Ben Mendez
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Recent activity by Ben Mendez-
How does McDonald's attract and retain its customers?
Thanks for your question. McDonald's runs a very successful series of marketing and advertising campaigns to make sure all of our customers are aware of our offers, promotions and good work that Mc...
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How do McDonald's communicate internally (i.e. with employees and stakeholders), externally (i.e. to press) and to its customers?
Thanks for your question. McDonald's has an internal communications team that deals with communications to all of our staff, and stakeholders. A number of different communication channels are used ...
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What's McDonald's Mission Statement?
Our aim is to provide a fun and safe environment where our customers can enjoy good food made with quality ingredients at affordable prices.
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Where is your main research and development centre?
As a global business that started in the U.S, our main research and development centre is in Chicago, USA. We also have research and development centres in each of our markets. In Europe, this is i...
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How much does McDonald's U.K. spend on advertising per campaign and what is their most common platform?
We run a number of advertising campaigns each year, all of which have different budgets and target audiences. Our Marketing team use a range of advertising platforms - digital, press, outdoor, TV -...
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Who are McDonald's suppliers?
We use a number of suppliers, with which we have long-term, trusted relationships to source both the ingredients for our menu and the non-food items we require to run our business.
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Can you share some information on McDonald's marketing policies?
Thanks for your question. All of McDonald's marketing and advertising goes through a number of different processes and approval stages to ensure it complies with the Advertising Standards Agency re...
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What are McDonald's short-term and long-term goals and objectives?
It's simple, really. McDonald's main aims are to serve good food for great value in a friendly, fun environment, as well as being a socially responsible company that provides good returns to our sh...
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Can you provide information on the McDonald's customer profile?
Although many of our campaigns do have specific target audiences, we like to believe there is a McDonald's for everyone.
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Why is McDonald's called McDonald's?
Let us tell you a little story. Brothers Richard and Maurice McDonald first opened a burger restaurant in San Bernardino in California in 1940. They called it the 'Speedee Service System', offering...