What social, economic and political pressures do McDonald's face as a company?

Environmental issues are always changing, McDonald's recognises the need to protect and preserve the environment and continually analyses the business about the impact on the environment. As a result of this, environmental action plans have been developed to address these issues. For example, McDonald's has a policy of sourcing its food as close to home as possible, with approximately 70 percent of the company's food coming from the U.K. and Ireland.